To stand out in a sea of books, authors today must take charge of their marketing strategy. But how do you connect with the right readers online and communicate what’s unique about your books in a way that grows your audience?
As an ebook designer, developer, author or publisher, how can you ensure that you are providing the very best digital reading experience possible? In this four-week course, we’ll start by defining the basic principles of user experience design, while covering the history of books and ebooks. We’ll then study the importance of books from a cultural and anthropological perspective. After a thorough immersion in the principles and practice of UX research and design, we’ll move into practical, task-driven application of UX as it pertains to ebooks.